Helping Athletes & High Performers Unlock Their Full Potential

I believe success starts in the mind. Whether you’re an athlete, a competitor, or a high achiever in any field, your mindset determines your performance. My mission is to help individuals like you develop mental toughness, sharpen focus, and build the confidence needed to dominate in your sport, business, and life.

Who Am I?

I’m Bruno Pecly, a high-performance coach with a deep background in neuroscience, psychology, and mental training. Originally from Brazil, I moved to the U.S. over a decade ago, bringing with me a relentless drive to learn, grow, and help others do the same.

As a former professional poker player and lifelong athlete, I’ve experienced firsthand the mental battles that come with competition. I know what it’s like to perform under pressure, to face setbacks, and to push through challenges. That’s why I’ve dedicated my career to helping others build the mental strength and strategic mindset required to win whether in the octagon, on the field, or in business.

My Approach – More Than Just Mindset

I have created The Mind Lab Performance and The Dominante Athlete system, a practical, science-backed framework that helps business owners and athletes not only perform at their best but dominate. My approach goes beyond motivation, it’s about strategy, discipline, and execution.

🔹 Mental Toughness & Resilience – Learn how to control your emotions and handle high-pressure moments.

🔹 Focus & Execution – Train your mind to stay locked in on what matters, eliminating distractions.

🔹 Confidence & Self-Belief – Build unshakable trust in your abilities and step into every competition with certainty.

🔹 High-Level Accountability – Stay committed and take action toward your goals, every single day.

Who I Work With

I coach a wide range of athletes and professionals, from elite fighters in the UFC, PFL, Bellator, and BKFC to business leaders, entrepreneurs, and competitors in various fields. No matter your sport or industry, mental performance is the key to success, and I’m here to help you master it.

Are You Ready to Dominate?

This isn’t just about high performance, it’s about setting the standard, pushing past limits, and becoming the best version of yourself. If you’re ready to take your mental game to the next level, let’s connect.

Credentials

In addition to his background as a former athlete and professional poker player, Bruno integrates real competitive experience with academic expertise to deliver world-class support to our clients.

• Postgraduate Degree in Neuroscience and Behavior

• Postgraduate Degree in Cognitive Behavioral Therapy

• MBA in Leadership, Team Management, and Productivity

• Bachelor of Business Administration (BBA)

• Certificate in Sports Psychology – FC Barcelona

• Certified in Psychology – Futebol Interativo

• CSCS (Certified Strength and Conditioning Specialist)

• Certified Personal Trainer

• Specializations in Sports Nutrition

• Mental Performance Coach – Brian Cain

• Certified High-Performance Coach – Ben Newman

Principle-Driven

1. Client Success Is Our Obsession

Every decision we make, every hour we invest in improving our services, is driven by one mission: to make our clients successful. Their victory is our legacy.

​2. We Improve Relentlessly

Every day is an opportunity to level up. We aim to be better today than we were yesterday — always learning, always evolving.

​3. Intentional Focus NOW

We act with urgency and intention. We don’t trip over the past or fantasize about the future — we execute today, because today is all we control. We plant seeds now so we can harvest later

4. We Operate as One

We win together. We suffer together. We are unified by purpose, driven by trust, and relentless in execution. This is war — and no one is left behind.

​5. Adversity Fuels Us

Pressure doesn’t break us — it sharpens us. We welcome adversity because we know it builds the edge others avoid.

​6. We Attack — Always

There is no pause, no waiting. We stay on offense, pushing boundaries, setting the tempo, and refusing to be reactive.

​7. Duty Over Desire

We show up regardless of how we feel. Discipline leads, emotions follow. We honor our commitments — always.

​8. We Think Big

We play the game to dominate. Playing small is not in our DNA. Thinking big is our baseline — because anything less is betrayal.

​9. There’s No Shortcut to Greatness

The foundation is non-negotiable: hard work, discipline, and commitment. Without it, nothing lasts.

​10. Impossible Is a Decision

Limits only exist if you accept them. We choose to defy. We choose to push. We choose what’s possible.

“Because you might as well be dead. Seriously, if you always put limits on what you can do — physical or anything else — it’ll spread over into the rest of your life. It’ll spread into your work, into your morality, into your entire being. There are no limits. There are plateaus, but you must not stay there, you must go beyond them. If it kills you, it kills you. A man must constantly exceed his level.”— Bruce Lee

I bring my personal philosophy to all of our companies, we are a principle and purpose driven company. We believe we must be the standard and the example not only for all of our clients but for society in a whole.
Here we talk the talk and walk the walk.

Get in touch

Please let know what questions you have and how out team can assist you achieving your goals.